Our Mission & Vision

We empower small business owners with reliable financial data, enabling them to make informed decisions, optimize their operations, maximize tax efficiency, and achieve their business goals.

We strive to simplify financial processes, enhance transparency, and foster long- term partnerships built on integrity, trust, and exceptional service.

We envision a future where every small business thrives, driven by accurate financial data, strategic planning, and the unwavering support of our accounting firm.

logo
our-values

Our Values

1. Commitment to client success

Figured Out is committed to ensuring the growth and financial well-being of their clients by delivering expert financial services and unwavering support.

2. Collaboration and teamwork

Highlighting the significance of collective effort, Figured Out collaborates closely with clients, acting as a cohesive team to attain shared triumphs.

3. Empowerment through knowledge and insights

Through financial education, strategic consulting, and fact-based decision-making, Figured Out equips entrepreneurs with the tools to thrive in their ventures.

4. Innovation and adaptability

Embracing cloud-based automation and cutting-edge tools, Figured Out remains agile and innovative, enabling clients to stay ahead in a rapidly evolving landscape.

How Figured Out Came About

Shelly

Shelly Berger, the proud owner, and founder of Figured Out, is a wife and mother of two. She has a passion for developing people and things to their fullest potential and will fiercely support anyone on that journey.

Her academic journey spans three diverse fields —pharmaceuticals, facilities management, and accounting. Shelly is currently working towards her fourth qualification, in business management, Shelly’s relentless pursuit of knowledge fuels her desire to empower others.

Together with her husband, JP, they own Ausum Cleaning, a specialist deep cleaning company that they built from ground zero over 10 years ago.

With more than a decade of first-hand experience in what it takes to run, manage, and grow a business, Shelly has developed a skill set that she now uses to empower other small business owners on their journey to success.

Figured Out was born amidst the COVID-19 pandemic that ravaged our beautiful country and the world.

During a heartfelt conversation with her husband, Shelly shared her profound sadness that stemmed from witnessing the devastating impact of the lockdown on numerous self-started small businesses. In this casual chat with JP, she realized that the primary reason these businesses had to shutter wasn’t arrogance on the owners’ part but rather a lack of awareness about their financial situations, leading to insufficient financial management and planning. Shelly became convinced that with better financial structures and an accountability partner,  these  small businesses might have navigated through the lockdown and revived their ventures once COVID restrictions eased. Thus, Shelly’s vision became clear—to create financial awareness, implement structures, and provide support for small businesses.

Figured Out emerged as the manifestation of this vision, aiming to empower and guide small businesses toward sustainable financial practices.

Testimonials

candice jay
candice jay
2023-11-29
Shelly is absolutely amazing. Nothing is too big a hassle & her patience when dealing with SARS matters is endless. Shelly really does have it all figured out from advice with Invoicing software to taking a simple call for on business concerns. With her sound knowledge & head for figures you can't go wrong with Shelly & Figured Out
Shona Erasmus
Shona Erasmus
2023-11-29
I have been using Figured-Out for my business accounting for a couple years. Shelly helped us redo all our financials as previous accountants did not do their job. She has supported us with tracking our finances, reaching our goals and helping us manage the financials. Thank you for the support and professionalism and I can highly recommend Figured-Out for anyone wanting to grow their business!
Dean Lamb
Dean Lamb
2023-09-20
I am absolutely thrilled to offer my enthusiastic feedback on Figured Out, an exceptional accounting practice led by the incredibly talented Shelley. I cannot speak highly enough about Shelley and her team's unwavering commitment to excellence in the world of accounting. Shelley's expertise is truly second to none. Her attention to detail and dedication to precision are remarkable, and her deep knowledge of financial matters is both impressive and reassuring. Working with Shelley and Figured Out has been a transformative experience for my business. What sets Figured Out apart is not just their expertise but also the genuine care and personalised attention they provide to every client. Shelley goes above and beyond to ensure that her clients not only meet compliance requirements but also achieve their financial goals. Her passion for helping others succeed is evident in every interaction. I wholeheartedly recommend Figured Out and Shelley to anyone seeking top-tier accounting services. Shelley's name is synonymous with professionalism, trustworthiness, and excellence. Figured Out is a shining example of what an accounting firm should be as they are partnered with Xero Accounting Software. In conclusion, if you want the best in the business, choose Figured Out and let Shelley and her team work their magic. Thank you, Shelley, for your outstanding work and dedication. Figured Out is truly a beacon of excellence in the world of accounting.
Trav Kruger
Trav Kruger
2023-06-15
I recently moved onto Xero and after some horrid help from a friend, my account was a shambles. Sat with Shelly and not only did she sort it all out, she trained up on a much easier way to do what I need to do. Highly recommended for Xero training or to take over your accounting needs completely!
Candice Tlhotlhalemajoe
Candice Tlhotlhalemajoe
2023-05-18
Shelly and team are amazing, I was one of the few that had issues with SARS however through her expertise and experience they were able to expedite it resulting in my refund being paid.
Bev du Toit
Bev du Toit
2023-01-03
Fabulous service. Fast, efficient and Shelly really goes the extra mile.
Urban Hype
Urban Hype
2022-06-24
Shelly is an absolute pleasure to deal with! I couldn't recommend Figured Out enough.
Michan Conradie
Michan Conradie
2022-05-31
Shelly goes out of her way for the clients. It is rare that a service provider will put in extra hours and effort to ensure that projects are completed perfectly. I highly recommend her business and accounting services.
Stewart Elrick
Stewart Elrick
2022-05-23
Figured out, changed my life. Blue Storm Pools is a very good little business. Now I know exactly how good. With exceptional advice on growth and how to manage finances. Shelly is amazing.